Sara Smith
Marketing Specialist
"People don't buy for logical reasons. They buy for emotional reasons." — Zig Ziglar
When Sara Smith first entered the world of real estate sales in 1996 as an assistant for a top-producing agent/contractor in the Minneapolis-St. Paul area, she never dreamed where the industry would take her — from real estate sales to title and escrow, mortgage underwriting, loan processing, and a two-year stint as a mortgage loan consultant — before bringing her back into real estate sales a full 22 years later!
With a background in marketing, writing, graphic design, and e-commerce, Sara knows it takes far more than snapping a few pictures, posting them online, and crossing your fingers. There is an art to selling anything and everything and real estate is no different. Good sales techniques and strategies do not come from years of industry experience, but from years of constant learning, evolving, and embracing change.
Since her days in the real estate, title, and mortgage industries, she has been busy creating and operating several successful small businesses -- online and offline! Marketing, promotions, web design, and creative works are at the core of who she is. Smith is the proud owner of close to 18 specialty websites and webzines and is also a published author of two children's books and an upcoming series for writers wishing to publish their words of art.
Born and raised in International Falls, Smith found her way back to the northern border in her late 20's with a new appreciation of her hometown. A lifelong storyteller and graphic design aficionado, Smith lives on the incomparable Rainy Lake in northern Minnesota with her husband, two boys, a bumbling dog, and independent cat.
